A new business is a brewin’ in Torrance, Muskoka Lakes.
This week the local Township council approved a rezoning request that paves the way for a new microbrewery which will be located in the building behind the PIE restaurant, at 461 Southwood Road.
Businessman Greg Knight is behind the project and he has lofty goals of opening it by next summer, adding that it could employ up to 12 people full time.
“Microbreweries have been shown to be great economic development tools as tourism attractions and destination creators,” he says. “A really positive economic development argument which council is obviously supportive of.”
The business will be called the Clear Lake Brewing Company.
“For me, aside from liking beer and locally produced beer, it’s about creating this tourist destination,” he says. “I own the Clear Lake Village Resort which is directly adjacent to the property in question. For us it’s about adding other things to Torrance that try to encourage it to be a destination.”
Knight (below) also envisions the business employing up to 25 people part time in the summer months.
“One of the things I love about the microbrewery business is that they all seem to have pretty rapid growth,” he explains. “What we’re planning, like a lot of people, is a pretty humble beginning and hopefully as we learn along the way it takes us in lots of cool directions.”
Knight says the name Clear Lake Brewing Company ties itself geographically to Torrance, but also evokes a general idea of nature and purity which goes good with beer.
“We do have a goal of our flagship brand being a fairly easy drinking lager,” he said. “We’re going to experiment with all types of things, but certainly our intention with the flagship brand is to create more of a summer lager.”
The business already has its own trendy logo too which can be seen above.
Knight says he already owns the land and the building where the business will be located, but that he expects he’ll be investing another $500,000 to make it all happen.