Bracebridge Council has directed their Chief Administrative Officer (CAO) to investigate the Town’s relationship with the Bracebridge Chamber of Commerce, in light of its recent name change to ‘the Muskoka Chamber of Commerce.’
On Wednesday night Deputy Mayor Rick Maloney said he thinks it’s prudent Council has a full understanding of what the chamber’s goals and strategy is in branding themselves “significantly away from the Town of Bracebridge and the Bracebridge name.”
“Then evaluating that as General Committee and ultimately Council,” he said.
Councillor Don Smith indicated he feels almost “a sense of disappointment” that council needs to have a resolution like this come forward. Speaking of his experience in attending Chamber meetings as the former Council representative, Smith said that long into the past and in working with staff it had been felt there was a strong partnership between the Town and the Chamber.
“I would have hoped that sense of communication would have led to greater communication with the Town prior to the Chamber taking the action that it took at its annual meeting,” he said.
Councillor Lori-Lynn Giaschi-Pacini was another who voiced opposition to the chamber’s name change.
“As a District Councillor and a resident of Bracebridge, I have to say – to put it mildly – I’m very, very disappointed with this change and I look forward to the report,” she said.
Cutting both Giaschi-Pacini and Smith short before they could go on, Mayor Graydon Smith cautioned both councillors to keep their comments to the report motion solely.
Chamber President David Sprague was present in the gallery watching proceedings.
CAO John Sisson will now review and report back to General Committee with recommendations related to the Town’s ongoing relationship with the Bracebridge Chamber of Commerce in light of the decision to change their name on January 24th, 2017.